Friends, you should audit your site for these top 19 factors affecting web traffic. You should try to find the traffic-affecting factors to solve the traffic loss issues.
You will have to do it, if you are running a blog or website and now facing traffic loss to your site.
I’m providing here the top 19 traffic loss issues and the best ideas and techniques to solve them to increase web traffic to your site again. Also, you should follow these 11 best SEO tips to increase organic traffic to your site.
Table of Contents
What do you mean by loss of web traffic?
If you are observing the traffic graph of your site going down for a long time then you can say it is the loss of web traffic.
Also, you will observe that the SEO visibility score of your site is going down. As a result, your site will lose search ranking and organic traffic.
You can use these 9 best ideas to increase the website traffic quality to boost the conversion rate of any site.
Know about different types of SEO strategies that are responsible for web traffic.
Why go down any site’s web traffic?
The web traffic of any site goes down due to so many reasons such as lack of server response, SEO faults, site’s speed, page experience, security issues, inactivity, lack of useful SEO friendly content, use of low search volume keywords, broken links on the web pages, etc
Top 19 factors affecting web traffic, Effective solutions to fix it to increase web traffic again
1. Server issues
You should check server responses to your site from time to time to ensure the site isn’t encountering server blunders.
If your site’s server is returning status code 5XX, something is certainly off, and, indeed, you might be encountering a traffic misfortune, therefore.
If server blunders proceed for more than 2-3 days, Google might begin to deindex your website beginning with the pages that are slithered the most (the most famous site pages as a rule drop first).
Hence the server issue may be one of the main factors affecting web traffic.
The best idea and techniques to check the server issue for your site
Check the creep details report in Google Search Console and see what’s under Host status and the Crawl demands breakdown.
In case there are issues with the host and you see a gigantic level of reactions Server blunder (5XX), then, at that point, you should contact your host to realize the reason why.
Also, you can get help from site audit tools for it. You should find out and solve these factors affecting web traffic. Because it is one of so many traffic loss reasons.
Actually looking at server mistakes in the Google Search Console Crawl Stats report
Slither your site with Screaming Frog or Sitebulb to check in case pages are returning 5XX server mistakes.
Reaction codes in Screaming Frog SEO Spider
Essentially visit two or three pages on your site and check whether they load accurately. In the event that the circumstance is very genuine, you might run over 5XX absent a lot of exertion from your side.
Assuming this is to be sure the server is to be faulted, you wanted to contact the facilitating supplier and get direction and backing.
If you are utilizing some modest common facilitating plan, you ought to truly ponder moving to a committed server. Only then you may reduce traffic loss by resolving these server-related web traffic-affecting factors.
2. Prohibit normally specialized SEO blunders
If your traffic abruptly tumbles off the precipice, it very well might be because of some genuine specialized SEO blunder.
The fastest way of checking in case that is occurring is to play out a full creep of your site with either Sitebulb or Screaming Frog.
You should check your site for probable Technical SEO issues and fix them if you find any issues within your site.
Because the technical SEO issues are the factors affecting web traffic. So it may be one of the most responsible traffic loss reasons for your site.
Things to look out for include:
Noindex and no-follow labels
Robots.txt mandates that, for instance, block the whole site from Google
Canonical label issues, for example, canonicalizing all pages to the landing page (I once saw such a case)
Secret word insurance of the spaces that ought to be noticeable to clients and web index robots
Specialized mistakes rush to fix and there is an enormous possibility that the rankings and traffic will return rapidly once Google recrawls the site. My post for On-Page SEO must be helpful for you to understand.
3. Ensure that the site’s speed and execution are not totally bleak
You should ensure that your sit’s speed is good for not only desktop but also for mobile. If it is not so then you should work to increase the site’s speed. Because it plays an important role in gaining traffic to your site.
Speed is one of the many positioning components and to a greater extent a sudden death round yet if the site’s speed and execution are totally horrendous, – yes – it might cause a drop in rush hour gridlock.
Google might downgrade or leave creeping a site in case it’s consuming a huge chunk of time to stack. Clients might become upset and get once again to SERPs, which Google will likewise see.
Here is the way to check in case the site’s speed is causing issues:
Test the site with Google PageSpeed Insights and give exceptional consideration to anything set apart in red.
In case everything is in red and the site’s score is near 1/100, then, at that point, it could be the speed to a fault.
The following is an illustration of a site I have as of late been examining and the speed scores it got in PSI.
Google PageSpeed Insights
Check the GSC slither details report and check the normal reaction time. Are there any spikes? The spike underneath was the second when I became irritated with Bluehost and moved to an alternate server.
Normal reaction time in Google Search Console slither details report
Just open your site and really look at how it’s stacking. On the off chance that the circumstance is basic, you will see it even on a high-velocity web association.
As well as performing customary speed and Core Web Vitals enhancements, it can regularly have an enormous effect if you just change the server and move to a quick devoted arrangement.
This is the thing that I did and all speed and execution-related issues on my site mysteriously vanished.
4. Ensure that the site’s page experience isn’t totally dreary all things considered
Google Page Experience, very much like the previously mentioned speed, is likewise one out of many positioning elements and all the more a sudden death round.
In any case, assuming it’s totally troubling, the site might encounter a traffic misfortune.
Only for the update, the Google Page Experience update began carrying out in mid-June and will be completely carried out by end of August.
The page experience signals incorporate Core Web Vitals, HTTPS, versatility, Safe Browsing, and no meddlesome interstitials.
Google Page Experience signals
Here are the circumstances where having an awful page experience might hurt a site and cause a traffic misfortune:
Your Core Web Vitals are lamentable like, for instance, LCP or potentially FID is near 8-10 seconds or more.
They are terrible to the point that it is difficult to ordinarily utilize a site. The following are the scores that are to be sure dreary.
Google PageSpeed Insights lab information
Your site has a horrendous advertisement experience and Google is punishing it for having such a large number of meddlesome interstitials.
You are a web-based business shop and you don’t have HTTPS.
Assuming your traffic misfortune began not long after you carried out extremely forceful advertisements, you should investigate that further.
Note that the Google Page Experience report in GSC doesn’t show you whether your site has full HTTPS inclusion or regardless of whether it’s being rebuffed for having meddling interstitials.
It just shows you the full data about Core Web Vitals, versatility, and Safe Browsing.
Google Ad Experience in Google Search Console
You can check the real status of your Ad Experience Report in the old piece of GSC.
5. Examine the traffic in Google Search Console
In case your site’s encountering a traffic misfortune, the primary spot to check the subtleties is Google Search Console.
GSC ought to be your main SEO device for diagnosing any traffic drops since its entire design is to give information on the natural traffic, permeability, and indexability of your site.
Execution report in Google Search Console
Google Analytics (GA), then again, shows you the information pretty much the entirety of your clients and all traffic sources, including, for instance, reference or paid traffic.
That is the reason with regards to SEO information, Google Search Console is the device to go.
To affirm that this is to be sure the natural traffic has dropped, go to the Performance report in Google Search Console. Keep in mind, in any case, that there is a couple of days’ slack in GSC, and the freshest information you can see there is from two days prior.
6. Check, in case it is the natural traffic that really went down
To get the entire image of why (and if) your site might be losing traffic, you wanted to investigate the circumstance with a couple of various apparatuses.
One normal error that I regularly see is that individuals just glance at the Google Analytics unfiltered traffic see. Assuming they see a drop there, they attribute it to the Google calculation update, which isn’t generally the situation.
In addition to the fact that ga is not the right instrument to dissect the SEO traffic (see the point above), however, its unfiltered view can be slanted a ton by, for instance, bot traffic.
The default traffic sees that you find in GA once you sign in shows all traffic sources. The best way to be entirely certain that it is to be sure Google has issues with your site is to actually take a look at the natural traffic in Google Analytics.
To do that, go to Acquisition > All Traffic > Source/Medium and google/natural.
Natural traffic in Google Analytics
That is the reason you generally need to investigate any potential traffic drops utilizing an assortment of apparatuses (GSC, GA, Ahrefs, Semrush, and so on) and measurements (income, transformations, and so on)
7. Actually take a look at the permeability of the site in Semrush or/and Ahrefs
Semrush and Ahrefs rush to see that the site is encountering a natural traffic misfortune. Obviously, these instruments just give assesses and are not liberated from blunders but rather in case the site’s positions and permeability are tumbling off the precipice, these apparatuses generally get that.
If Ahrefs or Semrush shows a colossal permeability misfortune (in the natural rush hour gridlock segment) and you have precluded other potential reasons, then, at that point, this may be sure to have something to do with Google moving their calculations and significance.
Natural traffic misfortune in Ahrefs
Checking the site with these apparatuses is particularly significant if you don’t approach the GSC information.
8. Think about the natural traffic from Google versus Bing
One of the ways of checking if the traffic misfortune is brought about by the Google calculation update is to look at natural traffic among Google and Bing.
On the off chance that the traffic direction is steady in Bing and has fallen distinctly for Google, then, at that point, almost certainly, Google has issues with your site.
Assuming you see the drops both in Google and Bing, it could be a specialized issue that is causing this.
Here are how you can contrast traffic from Google and traffic from Bing:
In GA, go to Acquisition > All Traffic > Source/medium and pick google/natural and bing/natural. Note that if your site isn’t having a lot of traffic, you will most likely be unable to depend on this information to an extreme.
Contrasting natural traffic from Google and Bing
Use Bing Webmaster Tools and contrast what you see there and what you find in Google Search Console.
Remember that your Bing traffic is clearly ordinarily more modest than the traffic from Google and you are just searching for a comparable example or scarcity in that department.
9. Prohibit irregularity as well as occasions
An exceptionally inconsequential and straightforward justification for why your site might be encountering an abrupt traffic misfortune is irregularity and additionally occasions.
For instance, for internet business destinations, it is absolutely typical to consistently encounter traffic drops throughout the end of the week and see spikes on Monday.
Natural traffic over ends of the week
The equivalent is valid for occasions, like Christmas or the fourth of July. Your traffic may be sure to tumble off the precipice on those dates (contingent upon your specialty) and it’s absolutely OK.
10. Check if there are security issues
Security or Google Safe Browsing is one of the below-mentioned Google Page Witness signals but it’s so important that it deserves a separate section in this companion.
Still, also Google may degrade it in the hunt to cover druggies, and rather of showing your point Chrome will display an unattractive red warning If your point has serious security issues.
Google Safe Browsing
Still, also Google Search Console will notify website possessors about that viae-mail If the point is having security issues.
Security issues in GSC
Hacked content (malware, law injection, content injection, URL injection)
Malware and unwanted software ( deceptive runners, deceptive bedded coffers, dangerous downloads)
Social engineering ( unclear mobile billing, possible phishing detected on stoner login, uncommon downloads)
Still, also it should incontinently come your top precedence to clean this up If your point is passing security issues.
11. Check if the point has a homemade action
Still, some of its runners or indeed the entire website may completely vanish from Google, If a point has a homemade action.
Still, also you’ll see the announcement in Google Search Console ( right after you log in), get an e-mail, If this is the case with your point.
Homemade conduct report in GSC
These are the types of homemade conduct that Google may apply to spots
- Point abused with third-party spam
- Stoner-generated spam
- Spammy free host
- Structured data issue
- Unnatural links to your point
- Unnatural links from your point
- Cloaking and/ or sneaky redirects
- Pure spam
- Cloaked images
- Hidden textbook and/ or keyword filling
- AMP content mismatch
- Sneaky mobile redirects
- News and Discover policy violations
Just like with security issues, if your point indeed has a homemade action, also it should come as your number one precedence to clean this up and file a retrospection request.
Note that you won’t see an announcement if your point has been penalized algorithmically.
12. Check if the point is mobile-friendly
Still, also Google may degrade it in SERPs If the point isn’t mobile-friendly or it’s an agony to use it on a mobile device.
The point may as well stop being mobile-friendly or responsive because of some specialized issue and – as Google is using Google Smartphone as the main straggler for virtually all spots right now – this may beget a business drop.
You can check if the point is passing mobile- benevolence issues in the Mobile Usability report in Google Search Console.
Mobile Usability Report in GSC
GSC will report on the following mobile usability issues
- Using inharmonious plugins
- Viewport not set
- Viewport not set to “ device- range”
- Content wider than screen
- Text too small to read
- Clickable rudiments too close together
Still, also you surely want to take a deeper look into that, If your business drop correlates with the date when mobile usability issues started to pop up.
13. Check if there has been a redesign or migration done lately
Whenever you’re auditing a point and looking for the reasons for a business drop, you should start by asking your customer if there has been a migration or redesign done lately.
Then’s how you can check whether there have been some serious changes made to the point
Use the Wayback Machine and check how the point looked before the business lost. However, also you presumably have the answer, If it looked completely different.
Dissect the organic visibility in Ahrefs or Semrush, paying special attention to broken backlinks which may indicate the runners that might have been inaptly diverted or (accidentally) removed.
Still, also – yea – it may lead to a business drop If the redesign redounded in serious structural changes. However, also it can wipe the slate clean for the website in terms of organic business If the migration has not been done rightly.
14. Check if there has been some major experimental work done on the point lately
This point is a bit affiliated with what I talked about in the section about ruling out possible specialized SEO crimes.
I tête-à-tête saw at least many exemplifications of spots that lost tons of business after an inventor (who isn’t into SEO veritably much) introduced some putatively small changes and, for illustration, but the index and/ or follow the label on the entire website or flipped the staging point with the product point too beforehand.
Still, you should surely dive deep into what exactly has been done, If a business drop follows some development work on the point.
15. Check if the decline in business correlates with the decline in transformations/ earnings
Google is constantly streamlining its algorithms and shifting applicability. I see time and time again that spots lose business and organic visibility for certain keywords without really losing plutocrat or/ and the number of transformations.
Still, also your point is presumably completely OK If that’s the case with your point and your earnings and/ or transformations stay stable for a couple of weeks with the dropped business.
Google has just cut the business that didn’t apply to your point. That’s good!
Perk Check if Google Analytics law is actually working
This is a veritably trivial and stupid reason but it happens too frequently, especially if the point is using advanced hiding and/ or Cloudflare.
However, also you should make sure that the GA law is working If suddenly your business falls to zero. You should consider it as one of the most important factors affecting web traffic.
A quick way to do that’s by opening your point on your mobile phone and also going to the live business section in Google Analytics.
However, also your GA law may be out If you can not see your session there.
16. Ensure your posts are useful and updated
If you don’t update your post and write something which is not so useful then it may cause traffic loss to your site. So write always such posts for which users come to your site.
Don’t divert from the topic in your post. Do well pre-post SEO, Off-Page SEO, Image SEO, and social sharing. Traffic will come to your site automatically.
You should read my article “7 best ideas to write SEO- friendly content” to write content that will bring huge traffic to your site.
Because the unavailability of SEO-friendly content is one of the most important factors affecting web traffic.
17. Ensure that you have selected high search volume keywords
If you’ll select a keyword for your post that has a low search volume then it may cause traffic loss to your site. And if the keyword of your post is with high search difficulty then it is difficult to rank that post on Google.
So it also causes traffic loss because it is one of the most impactful factors affecting web traffic.
So you should use the best keyword research tools to find keywords with high search volumes and low-rank difficulty. Because lack of good keywords is one of the most important web traffic-affecting factors.
18. Ensure that your site doesn’t have any broken links
Broken links on the site’s web pages may cause traffic loss to your site because it is one of the so many factors affecting web traffic.
So you should check and remove broken links from your site. You can use the broken links checker tools to find broken💔 links.
19. Ensure that you are active within all your popular social sites
Inactivity on social sites may cause traffic loss to your site because it is one of many web traffic-affecting factors.
It plays an important role in bringing traffic to your site. So you should be active and updated on social sites and post-sharing sites to prevent traffic loss to your site.
Friends, you can prevent your site from the loss of web traffic by fixing all these factors affecting web traffic.
You should read the post:
9 Best ideas to increase website traffic quality to boost conversion rate