Today is the day beauty enthusiasts have been waiting for! Tickets for Ulta Beauty World 2026 officially go on sale today, January 21, 2026. After a massive debut last year, the event is moving to the Sunshine State for an even bigger celebration of all things glam.
Whether you’re a skincare junkie, a makeup pro, or just in it for the legendary swag bag, here is everything you need to know to secure your spot in Orlando this April.
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🗓️ Ulta Beauty World 2026 Event Details: Mark Your Calendar
The event will take over the Orange County Convention Center (West Concourse) in Orlando, Florida.
- Wednesday, April 15, 2026: Masterclass Sessions
- Thursday, April 16, 2026: The Main Expo
Note: This is a strictly 18+ event. Attendees must be at least 18 years old to enter the expo floor or participate in sessions.
🎟️ Ticket Tiers & Pricing
Tickets are expected to sell out in minutes, so it’s vital to know which experience you want before the page loads.
| Ticket Type | Price | What’s Included |
| Masterclass | $75 | Half-day sessions on April 15 with industry experts + brand gifts. |
| Expo Only | $160 | Admission to the main event on April 16 + the $2,000+ Swag Bag. |
| Full Experience | $199 | Entry to both Masterclass (4/15) and Expo (4/16) + the Swag Bag. |
Prices do not include a $5 processing fee. Swag bags are only distributed to attendees physically present at the event.
🛍️ Special Attractions: What to Expect
Ulta Beauty World is more than just a convention; it’s an immersive “beauty theme park.”
- The $2,000 Swag Bag: This is the crown jewel of the event. Attendees with Expo access walk away with a massive haul of full-sized products and deluxe samples from top-tier brands.
- 200+ Beauty Brands: Interact with founders and lead artists from brands like Tarte, Redken, Hourglass, and many more.
- The Ulta Beauty Booth: Get professional hair and makeup services, photo ops, and even ear piercings on-site.
- Interactive Demos: From live DJ sets and “beauty-inspired” food and drinks to tech-forward skin analysis, the energy is high-voltage throughout.
- On-Site Shipping: Since the swag bags are notoriously heavy, Ulta provides a shipping station where you can buy a box and label to mail your haul directly home.
🛒 How to Buy: Pro Tips for Success
- Be Early: Tickets go live at 10:00 AM EST (9:00 AM CST). Ensure you are logged into your Ulta account beforehand.
- Use the Website: While the app is great for shopping, the official Ulta Beauty World landing page is your best bet for the most stable ticket portal.
- Check Your Internet: Users have reported site crashes in previous years. If possible, use a high-speed connection and avoid refreshing too frequently if the site slows down.
- No “Hold” Guarantee: Some reports suggest tickets are not held in your cart until checkout is complete, so have your payment information ready (Visa, Mastercard, and Amex are accepted).
✈️ Planning Your Trip
If you’re traveling from out of town, the Orange County Convention Center is centrally located near International Drive.
- Parking: Available for $20 (cashless only).
- Bags: Only small bags are allowed, or the official Ulta Beauty roller bag (available for purchase for $50 during registration).
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